Midlands Honda

As one of the most efficient vehicles on the road, the 2013 Honda Fit EV aims to keep costs low while producing zero emissions. Finding a more efficient way to draw power from an electrical grid, however, is something that still needs a bit of work. Honda is diligently working on a solution however, and they've taken big steps forward, teaming with IBM and PG&E to develop newer, efficient ways to charge an electric car.

Those of you who check out the Midlands Honda blog enough are likely to remember our previous post about a new electric vehicle from our favorite Japanese automaker. The Honda Fit-based EV was very much in its early stages of development when the Big H showed it off at the 2011 Frankfurt Motor Show, in Germany. Since then, Honda has continued to work on the EV, and now the latest iteration has been unveiled at…

We all know that the new Honda models that we here at Midlands Honda keep in stock are not only reliable, but also sleek, stylish, and most importantly rather environmentally friendly. Honda boasts some of the most fuel-efficient, and eco-conscious vehicles on the road today, and it all starts at their production facilities.

According to Car Talk expert Jim Motavalli, around 80 percent of the parts used in Honda's U.S. lineup are not…

While some may not think that automakers would openly embrace a federally regulated fuel-economy standard, it should be noted that Honda is not your average automaker. That is what we here at Midlands Honda think anyway. More and more automakers are actually backing the fleet-wide average of 54.5 miles per gallon (mpg) CAFE by 2025 that has been proposed, and  we can't wait to see what Honda has in store to meet it…

With gas prices raising through the roof and a new band of electric and hybrids taking over the auto market, it's hard to believe just a short time ago, EPA ratings of 30 mpg or more were considered in the highest ranks for fuel efficiency. People have said that today, 40 is the new 30. And, we at Midlands Honda in Columbia, SC have to agree. Apparently, Honda does too, as they'll prove with the launch of their 2012 Civic HF.

Even earlier than news of Honda's new 40-plus-mpg Civic, the company has always lauded for its…

Wondering why you haven't seen or even heard of the P-NUT before? No, it's not a snack food, it's a concept car developed by The Advanced Design Studio of Honda R&D Americas, Inc. in L.A. And, it's a very clever concept from the Japanese automaker. If you're initial thought is "like a tiny peanut", you're on the right track. P-NUT is an acronym that connotes small. But ultimately, it translates into Personal-Neo Urban Transport.

Honda first unveiled the P-NUT concept at the L.A. Auto Show back in 2009. While it still…

Honda's CR-Z hybrid finished second in its class, 9th overall, against 72 cars during the 25 Hours of Thunderhill endurance race.

This is a popular event among grass-roots racers, even auto manufacturers and racing teams, and is run by the National Auto Spot Association. This was the first time a racing version of a hybrid was offered by a company. This year was the first time Honda's US racing division entered its own team.

Honda's team staged a come-from-behind run that looked like it almost ended with a first place victory. But after racing back from a…

At a test drive event just outside of Tokyo the CEO of Honda, Takanobu Ito, told a small group of reporters that there is a large demand for fully electric vehicle and he cannot ignore the technology anymore. Ito's view on battery powered vehicles is different from the views of former Honda CEO Takeo Fukui who was a strong supporter of fuel cell vehicles.
Ito is in favor of the electric car when he…

Last week in Japan The all new Honda Fit Hybrid went on sale. The hatchback half electric / half gas vehicle will also go on sale in Europe next year. But the Japanese auto maker is still unsure about selling it in the States.

"We haven't decided on a U.S. launch," Koichi Kondo, Honda Executive Vice President, said at the Fit's launch event in Tokyo. "As for the future, it's open to question. We will carefully be watching the market situation."

Honda's uncertainty about the Fit Hybrid has been widely reported and some consumers are greatly…

Honda's commercials have always been informative with an action packed twist. The auto maker has turned to using hip, new music from artists a younger generation of car buyers are already into.

In their latest commercial for the all new Honda CR-Z hybrid sports car, Honda uses acclaimed hipster musical group Sleigh Bells. Their debut album, Treats, is an ode to high school marching bands mixed with an Arcade Fire type of musical expression…